# CreateMarketingTriggers #### Description Marketing triggers are used to track any activity of the contact / public user, which have some meaning in your company sales or marketing process. #### Fields Description
**Field name** | **Example** | **Description** |
baseType | new-phone-number url-visit goal-achieved mail-url-visit mail-open url-visit unsubscribe | Text identification of the marketing trigger (what actually happened) |
contextId | 123456789000 | Identification of Folder ID, Project ID or Activity ID in Atollon's context structure. It is necessary to enter context ID in case it should be displayed in context Timeline. |
contactId | 113456789000 | Identification of contact, who caused the trigger |
url | https://yourcompany.atollon.com/pub/23423432 | Page that the contact visited (optional) |
trackingCode | yourSuperCampaignXYZ | Any text string representing one particular campaign / marketing activity / message template |
description | Contact visited URL | Any descriptive text that will be visible to Atollon users in Timeline |
triggerDate | 2020-08-12 12:00 | When the trigger happened? |
numberOfVisits | 45 | In case the target user is super active (or robot), we may want to avoid spamming Atollon with unnecessary records and aggregate page visits |